What you'll find in the guide
Why is AI changing the buying process in e-commerce?
Customers today expect more than classic search filters and product pages. The guide shows how AI-powered advice recognizes individual needs, recommends the right products and makes buying decisions easier.
Why do customers abandon their purchase?
Unanswered product questions, missing advice and too many options often lead to abandoned purchases. Learn how active product advice removes uncertainty and guides customers to the right product.
How does your online shop become a digital salesperson?
The melibo Shop Agent advises customers around the clock, answers product questions and compares items. It also spots cross- and upselling opportunities and actively supports the purchase.
How can you tailor AI product advice to your brand?
With Guidelines, you decide how your Shop Agent communicates, which questions it asks and which recommendations it makes. That keeps the advice in line with your brand and target audience.
How does the integration into your online shop work?
The guide explains how to connect product data via CSV, product feeds, Shopware or Shopify. An AI assistant helps map the relevant product information for precise recommendations.
How do you measure the Shop Agent's success?
Learn how to analyze advice conversations, refine your Guidelines and evaluate metrics such as click-through rate and generated revenue to keep improving your product advice.
Why is a Shop Agent more than a classic chatbot?
While classic chatbots mainly reduce support costs, the Shop Agent actively drives sales. It guides purchase decisions, recommends the right products and creates additional revenue opportunities.
What results does the Shop Agent achieve in practice?
Using checkyeti as an example, the guide shows how a touch rate of 71% and an automation rate of around 55% were achieved – with customer advice around the clock.
How does the Shop Agent rollout work?
From the strategy call and product data integration to go-live: learn how melibo supports companies during rollout and gets the Shop Agent up and running in around 20 working days on average.
Conclusion: why AI product advice is becoming a competitive advantage
The Shop Agent turns a classic online shop into an active sales channel. It answers open questions, supports purchase decisions and creates new revenue opportunities – automated, scalable and around the clock.

