We are melibo
With over 7 years of experience building chatbots and more than 3 years of running AI agents, we automate support tickets and take over entire processes in e-commerce.
The best e-commerce companies trust us
Our mission: No more stress in customer service.
Our mission is to make e-commerce customer service efficient, scalable and reliable. Customer expectations keep rising: people expect self-service, instant answers and consistently high service quality – around the clock.
At the same time, support teams are increasingly hitting their limits. High request volumes, time pressure and limited resources make excellent customer service a real challenge.
For service teams, that often means constant stress.
Repetitive requests dominate the workday, complex cases pile up and motivation drops. Instead of bringing in their experience and expertise, agents answer the same questions over and over. That leads not only to overload but also to bore-out – and ultimately to unhappy teams and customers.
That's where melibo comes in.
With AI-powered chatbots and AI agents, we automate recurring requests, tickets and entire support workflows. That frees up service agents to focus on complex, advisory and revenue-relevant requests. We make service teams productive again – and ensure fast, high-quality answers in self-service.
“No more stress in customer service – neither for support teams nor for end customers.” – Maximilian Borkowsky (CMO)
One thing is central for us: control and transparency.
Generative AI only reaches its potential when it stays controllable. With the melibo Customer Service Automation Platform, we make controlling AI answers simple, traceable and secure. Companies always keep ownership of content, processes and tone – and can use AI precisely where it creates real value.
Our customers' results show: we deliver.
When Q4 hits: Lilienthal cuts response time by 70% with melibo & 4SELLERS
Linda Wolf
Junior Project Manager, parfumdreams
Marcus Böse
Director CRM & Digital,
1.FC Kaiserslautern
FC Augsburg relies on an external and internal AI chatbot: instant answers via Salesforce integration
Buddy & Selly: success with chatbot and ticket automation
Britta Steinberg
Head of Customer Care, babyartikel.de
The team behind successful customer service in 150+ online stores
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Esther takes care of events and trade shows, always with an eye on growth. With great organizational skills, creative ideas and a good feel for people, she makes sure appearances don't just look good but pay off. And in her free time? She shares tasty recipes on her food blog – because why not love events, marketing and tiramisu all at once?
Want to work with us? We're hiring!
We're always looking for enthusiastic new team members. Send us an unsolicited application anytime.
Our values: for our team, our customers and partners.
Honesty & transparency
We stand by what we say – and say clearly what's possible and what isn't. Internally, with customers or with partners: we communicate openly, honestly and transparently. We make decisions, rules and commitments transparent, because trust comes from clarity, not promises.
Innovative thinking
Innovation isn't an end in itself for us. We develop new ideas and solutions to make processes measurably more efficient – for our customers as well as for ourselves. Creativity needs freedom, but also focus. That's why we combine bold thinking with clear goals and real feasibility.
Passion for the product
We build melibo with a clear standard: our product has to work in real customer service – reliably, scalably and measurably. Attention to detail, clean processes and continuous improvement are a given for us. We take responsibility for every feature we roll out and work every day to create real value for our customers and service teams.
Control, not autopilot
We believe in the potential of AI – but only with clear guidance. Generative AI must be controllable, traceable and safe to use. That's why we build melibo so companies always stay in control of content, processes and answers. Automation should take the load off – but never surprise.
Team over ego
At melibo, the team's result counts, not individual ego. Different opinions are welcome; respect is a must. We challenge each other, give honest feedback and take responsibility for one another. That's the only way we can grow as a team – and move melibo forward sustainably.
Customer focus
Our customers are at the heart of everything we do. We don't think in features, but in outcomes: relieved service teams, happier end customers and measurable business value. We listen, understand processes and build solutions that work long-term – not just impress short-term.
From a Bensheim family business to a technology partner for e-commerce.
2019
MakeIT's first chatbot projects launch.
In 2019, MakeIT from Bensheim in southern Hesse enters the chatbot market with its brand deinChatbot. This opened up a whole new field and formed a new team around our founders and brothers, Felix and Leon Stelzer.
2020
Major milestone: Leon, the COVID chatbot
The COVID-19 pandemic in 2020 hits MakeIT and deinChatbot hard. But a unique opportunity arises with the Hessian Ministry for Social Affairs and Integration. Together we launch our biggest chatbot project to date – a chatbot that supports citizens with everything around COVID-19.
2021
The idea for melibo is born
Out of numerous projects comes the idea of developing a chatbot platform that lets our customers easily create and manage their chatbots. We hire new people, especially in development, and open a new office in Frankfurt am Main. The platform's name, melibo, becomes a brand of its own and replaces deinChatbot.
The name comes from the highest mountain on Hesse's Bergstrasse, the Melibokus. That way we never forget our roots – and pursue a clear goal: climbing to the top of the chatbot market.
2022
Launch of our conversational AI platform
In February 2022, we launch our conversational AI platform, melibo, and make it publicly available. In the first months after launch, we receive many sign-ups, and from then on we build all chatbots for our enterprise customers on our own platform.
The year is shaped by numerous feature updates and optimization of the melibo platform. We also grow awareness of the melibo brand.
2023
The next generation of chatbots is here
After a long development phase and the integration of new technologies like GPT-4, we enter the era of next-generation chatbots. We build chatbots that automate customer service and deliver real value.
2024
Launch of Ticket Automation
In 2024, we took a decisive step with the launch of our Ticket Automation. We extended melibo beyond the classic chatbot and have since enabled automated handling of customer requests – not just in chat, but also by email. At the same time, we support service agents with AI-based reply suggestions and make support teams measurably more productive.
2025
The era of AI agents
In 2025, we reached the next stage: with AI agents, we support customer service through smart reply and action suggestions, automate entire ticket processes and enable increasingly autonomous workflows. Thanks to deep integrations with ERP, store and CRM systems, our AI agents act in context and take over tasks independently – under control.
2026
The success story continues.
In 2026, we're consistently developing melibo into a holistic Customer Service Automation Platform. With new features, extended integrations and even more control options, we're laying the foundation for end-to-end automation in customer service. Our focus is clearly on efficiency, transparency and full control for companies.
melibo in the media
Learn more about melibo from the press.
Ratings and reviews on other review platforms
4.9 out of 5 stars on OMR Reviews
We're proud of our 4.9 stars on OMR Reviews.
5 out of 5 stars on Capterra
On Capterra, melibo is rated 5 out of 5 stars.
5 out of 5 stars on Software Advice
melibo also earns a 5 out of 5 star rating on Software Advice.
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