About the author

Leon Stelzer

Leon knows the real challenges of e-commerce companies.

Expert in customer service automation

Leon knows the bottlenecks that slow support teams down every day – not from theory, but from hundreds of real projects. He knows how to automate processes without sacrificing the customer experience, and how to use technology where it brings measurable relief.

Hands-on doer in direct contact with customers

While others just advise, Leon delivers himself. Being this close to customers means he spots problems faster, solves them more precisely and derives solutions that work in practice – not just on paper.

Footballer through and through

In his free time, Leon is just as happy on the pitch as in the engine room of processes. Football is the perfect balance for him.

Show popular posts

Leon Stelzer

Blog

Popular posts by Leon Stelzer

Hands hold a smartphone over a desk; the display shows a chatbot icon with speech bubbles next to the words “SMART” and “CHATBOT”. A notebook and pen lie in front, a calculator on the right.

Conversational AI & Chatbots

Customer experience: how can chatbots revolutionize it?

Chatbots have the potential to radically change the customer experience. Customer satisfaction is always at the heart of it – because when your customers are satisfied and happy, you can only win! Below, we look at what customers really want, how you can improve the customer experience with a chatbot and how chatbots are revolutionizing the customer experience in many ways.

A padlock on a heavily peeling blue metal surface, surrounded by twelve yellow EU stars – a symbol for data protection/security in the EU.

The EU AI Act: what does it mean for artificial intelligence in companies?

The EU AI Act is meant to answer questions about ethics, transparency and accountability in AI. We explain what the AI Act covers, which risk classes there are and what that means for companies.

A hand in a suit holds a tablet; several person icons float above it in blue neon, as if from a cloud – a symbol for digital customer/user management (CRM).

E-Commerce Customer Service

Your new goal: customer lifetime value

Winning new customers is time-consuming and, not least, expensive. So why not focus on the customers you already have? Find out why you should calculate your customer lifetime value now!

A hand uses a pinch gesture to grab a glowing chatbot icon, surrounded by speech bubbles and icons for smartphone, Wi-Fi and globe on a futuristic interface.

Conversational AI & Chatbots

Chatbots and virtual shopping assistants: how generative AI improves customer support

This article examines the transformative impact of chatbots and virtual shopping assistants on customer support and offers a comprehensive look at generative AI in e-commerce. It covers a detailed market overview, technology implementation, benefits, challenges and future prospects.

BFSG 2025: white keyboard with three blue keys showing accessibility symbols – wheelchair, hearing aid and a blind person with a cane.

Conversational AI & Chatbots

German Accessibility Act (BFSG): why accessible chatbots are now mandatory

From June 2025, Germany's Accessibility Strengthening Act (BFSG) also applies to chatbots in e-commerce. In this article, you'll learn what requirements you'll face – from keyboard navigation and screen reader compatibility to high color contrast. The good news: with melibo, you're well prepared. Find out how our chatbots get you ready for the BFSG while making your customer service more efficient and inclusive.

Optimized customer service with Shopware chatbots: a 3D chatbot in front of a chat window with order status, shopping cart and customer service icons.

E-Commerce Customer Service

Shopware chatbot: automate AI customer service for your Shopware 6 store

Set up a Shopware chatbot and answer up to 60% of customer requests automatically. Here's how to integrate an AI chatbot into Shopware 6 – simple, GDPR-compliant and in minutes.

Glossary

Popular glossary entries by Leon Stelzer

Customer Experience

Usability in e-commerce

Simple navigation, fast pages and a clear checkout – this is how good usability takes your e-commerce performance to the next level.

Customer Experience

Personalization in e-commerce

With personalized product recommendations and individual emails, you make the shopping experience more relevant. Individual store experiences based on user behavior and data lead to more conversions and stronger customer loyalty.

Customer Experience

Optimizing the customer journey in e-commerce

In e-commerce, an optimized customer journey means smooth customer experiences in the awareness, consideration, purchase and post-purchase phases – for loyal customers and higher conversions.